Branded Entertainment Online - Product Placement -

Advertiser Funded Programming

Increasingly, advertisers are weighing opportunities to fund the production of TV programs and even films. They do this in part to ensure themselves prime marketing opportunities and shut out rivals and in part to allow them to develop a content environment that they know will be a good fit for their product messages. It also potentially allows them to participate in the success of such ventures, in some cases through a percentage of profits.

Donaton (2004), S.15
(c) Branded Entertainment Online